Call Me Joe by Martin Van Es and Andrew Crofts/ Blog TourJoeProject @Anne Cater/RandomThingsTours


The world is on the brink of disaster.
The environment, society and mankind itself are facing extreme challenges in a world that is both more connected, and yet more divided than ever before. Fear and confusion seep into all parts of everyday life now, more than ever, the world needs one voice, one guide…

One day the Earth is plunged into darkness and when light appears again so does a man – call him Joe – claiming to be the son of God.

Can Joe bring the world’s most creative thinkers and leaders together to tackle the ills of mankind?

Can he convince us all to follow him before it’s too late?

In this compelling and prescient novel, Martin van Es and Andrew Crofts highlight the key concerns of our time and imagines a future where we, at last, all work together to ensure the future of our world and all the life that calls it home.


This was a hard book to put into any genre. Some might think it’s Scyfi, New Age or semi factual novel.

What did appeal to me was it was a fast read. Joe had a sense of humour and the vested interests in the status-quo perceived Joe as a threat.

What I did not like, as I none believer what the emphasis on religion.

Overall the story was reasonable, that Joe as he becomes to be known is the second coming and he will save the world from the Armageddon of climate change. A believable idea for some but not others. A book some may like but I didn’t for reasons stated. I guess the only way to find out is if you read it.


Martin van Es is a Dutch entrepreneur, father and grandfather. Born in 1959, the youngest of three children, he studied clinical psychology in Groningen, but got distracted by partying and a permanent lack of money.

In 1986, he became a father to his daughter, and his son joined the world in 1989, spurring him forward to quit studying, focus on working and start living more seriously.
After graduating in international marketing, Martin took a job as a purchasing director, enabling him to travel the world.
He then became director of a packaging wholesaler in Arnhem, The Netherlands. Over 14 years he developed the company alongside his team to create a leading player in the international packaging industry, working on more sustainable packaging concepts. In 2005, Martin sold the company to the largest distributor in the packaging world, and he ventured into volunteering, investing and advising companies. Martin is particularly proud of father-and-son outdoor events company, MooiWeer, on the beautiful island of Terschelling.

Between 2013 and 2017, Martin was director and co-owner of a large, international group of packaging wholesale companies specialized in environmental issues. The role, as well as the birth of his first two grandchildren, have had a massive influence on Martin.

He started writing Call Me Joe in 2017, and asked Andrew Crofts, as a prolific ghostwriter, to join him as co-writer in 2019 to make the story the best it could possibly be. Martin hopes the book will provoke conversation, challenge the status quo, and encourage people to question more about what is happening in the world, to question their leaders, and to consider their role in the future of the planet.

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